180K YouTube Hits & Counting: Sensodyne at the Science Museum Goes Viral
To celebrate the launch of Sensodyne's new Repair and Protect toothpaste, we were asked to create an interactive video-mapping show for an event a the London Science Museum. Seen by over 3000 event-goers and countless passers-by, Projection Advertising served up a visual feast like nothing ever seen before, combining innovative interactive concepts with eye-popping creative content.
We drew inspiration from Sensodyne's concept of 'repair and protect'; we wanted to show the Museum being destroyed and then rebuilt but we also needed to incorporate an element of interactivity. We hit upon the idea of using a customised punchbag that would allow event-goers to 'destroy' the building before watching it magically repair itself. We also programmed the punch bag to react to different levels of force, each of them triggering a destruction effect unique to that level.
140,000 people watched the video in its first three days on YouTube. If you too would like to see how it went down, you can watch it here: