Carlsberg White Cliffs
Carlsberg have launched their new campaign slogan "That calls for a Carlsberg" in order to make the brand more accessible and better understood across international markets. Back in Blighty, Carlsberg's iconic "Probably the best lager in the world" campaign was loved by millions and so this launch was going to have to be something ground-breaking in order to convince Joe Public to cut their ties.
Naturally, AdTrace 3D video mapping was the answer.
The projection was to be on an epic scale in a location unaccustomed to large format 3D video mapping - The White Cliffs of Dover. Using state of the art 3D motion graphics techniques and specially developed green screen film content - the final effect was astonishing: